At Fairmatic, we believe in being clear and open about how we collect data related to you.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function and work more efficiently, as well as to provide reporting information.
Cookies set by the operator of a website (in this case, Fairmatic) are called “first-party cookies”. Cookies set by parties other than Fairmatic are called “third-party cookies”.
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience of our Service.
The specific types of first and third-party cookies served through our Websites and the purposes they perform are described below:
These cookies are strictly necessary to provide the Service to you through our Websites, to allow you to use our Services and to enable access to various features and improve security.
These cookies are used to enhance the usability of our Websites and our Services but are not essential. For e.g. to remember user preferences, and deliver content relevant to you. However, if you disable these cookies, certain functionality may not be available to you.
Analytics and marketing cookies
These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are, and to generate new marketing leads and insights.
Below is a list of cookies and the purposes for which we utilize them:
Cookies are not the only way to track visitors to a website. Fairmatic and our third-party partners may use other similar technologies such as clear GIFs (also known as “tracking pixels” and “web beacons”).
Clear GIFs are small graphics files that contain an identifier that recognizes when a user visits our Websites. This allows our third-party partners to monitor traffic patterns between websites, communicate with cookies, understand if you have come from an advertisement displayed on a third-party website, monitor the success of marketing campaigns and to improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality.
You have the right to decide whether to allow cookies when using our Websites. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit and delete cookies. Note that if you disable, limit or delete cookies, our Websites may not function properly, and this may prevent you from using our Services.
Where can I find more information about cookies?
You can learn more about cookies at the following websites:
Network Advertising Initiative: http://www.networkadvertising.org